Privacy Policy

This Privacy Policy explains how Ruben Giovanni Luna, trading as "Dialed Fitness" ("we", "us", "our"), collects, uses, and protects your personal data when you use our website and coaching services.

1. Who we are (data controller)

Ruben Giovanni Luna (sole trader), trading as Dialed Fitness, is the data controller responsible for your personal data.

2. Personal data we collect

• Account data: name, email, password (hashed), authentication details.
• Application data: phone number, fitness goals, and any details you submit on the application form.
• Coaching data: check-in messages, photos, and progress information you choose to share.
• Usage & device data: IP address, browser type, device identifiers, pages visited, basic analytics.
• Support communications: messages you send us via email or messaging platforms.

Payments are made directly to us via Yappy, ACH bank transfer, or cash. We do not collect or store card information, and we are not affiliated with any third-party payment processor.

3. Why we use your data and legal basis

• To provide the coaching service (contract performance): build your plan, run check-ins, deliver content.
• To manage your account and orders (contract performance): authentication, support, receipts.
• To improve the service (legitimate interests): basic analytics and product improvement.
• To prevent fraud and abuse (legitimate interests / legal obligation).
• To send service-related emails (contract performance) and, with consent, marketing emails.

4. Who we share data with

• Hosting and infrastructure providers (e.g. our cloud database and email delivery providers) acting as data processors.
• Professional advisers (legal, accounting) where reasonably required.
• Authorities where required by law.

We do not sell your personal data.

5. Data retention

We keep your personal data only as long as necessary to provide the service, comply with legal obligations (e.g. tax/accounting records), and resolve disputes. When no longer needed, data is deleted or anonymised. Account data is deleted on request, subject to legal retention requirements.

6. Your rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Restrict or object to certain processing.
• Receive your data in a portable format.
• Withdraw consent at any time (for processing based on consent).
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us via the contact section on our homepage. We will respond within one month.

7. Security

We use appropriate technical and organisational measures to protect your data, including encryption in transit, access controls, and trusted infrastructure providers. No system is 100% secure, but we work to protect your information.

8. Cookies

We use essential cookies needed to run the site (login sessions, security). We may use limited analytics cookies to understand how the site is used. You can manage cookies in your browser settings.

9. Minors

Our coaching program is open to people of any age. If you are a minor, a parent or legal guardian should be aware of and consent to your participation, and may contact us on your behalf regarding your personal data.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated via the site or email.

11. Contact

For questions about this Privacy Policy or your data, contact us via the contact section on our homepage.